09.03.2026
Switzerland 2038: A strong boost for the entire country
A new study by EBP and Lucerne University of Applied Sciences and Arts shows that the Olympic and Paralympic Winter Games 2038 could generate a broad economic upswing for Switzerland.
The event would trigger additional activities across the entire country, involve numerous stakeholders, and create new momentum. The preparation and staging of the Games would have the potential to stimulate investment, accelerate innovation, and further strengthen Switzerland’s international visibility. At the same time, the event could enhance the country’s attractiveness as a host for major sports and cultural events in the long term and create positive economic momentum for the future.